BEHIND
THE BRAND
LeLa V was born out of love, heritage, and passion. Inspired by my incredible mother, my vibrant Peruvian roots, and my love for trail running, this journey began with a deep appreciation for self-care and resilience. From my pre-teen years, my mother instilled in me the importance of nurturing my skin and building a consistent routine. She taught me that caring for yourself goes beyond the surface—it’s also about what you nourish your body with.
Growing up, I was fortunate to enjoy a colorful variety of spices, legumes, vegetables, and fruits, which laid the foundation for a healthy and balanced lifestyle. Interestingly, I didn’t grow up playing sports, but as an adult, I found myself drawn to the running community. Step by step, I discovered my inner strength and gradually pushed my limits—from marathons to the incredible world of ultra marathons.
Running has taught me the power of perseverance and the importance of community. It has built my mental resilience and shown me that we are all capable of achieving more than we ever imagined.
At LeLa V, my mission is to extend that same sense of support and motivation to you. Whether you're conquering trails, chasing new goals, or simply caring for yourself, LeLa V is here to be your community—one that inspires, uplifts, and empowers you to keep moving forward with confidence and active body care.
Together, we’ll celebrate wellness, determination, and the beauty of progress.
LET’S honor our bodies and
the journeys they take us on.
Join us in embracing wellness and building a community that thrives on determination and self-care.